Many people who are in the business of web hosting will try to go up against their competitors. But the question is, how far will they go to do it? For some companies, they avoid doing anything unnecessary and promote a friendly competition. But some of them try so hard to do it that not only does it affect the sales of their competitors, but also affect the opinion of the consumers. Now the question is how do web hosting companies trick you?
When people encounter the question “how do these hosting companies trick you?” they think that the hosting companies do something like showing “too good to be true” advertisements, or simply seduce consumers with discounts, and freebies. But that is not the case here. So exactly how do hosting companies trick you?
When unethical hosting company employees do their thing, they try to change the opinion of the consumers regarding the competitors. But how do they do it? How do web hosting companies trick you?
A good hosting company knows the right SEO tactics to the point that the name of their company ranks at the top of the search engines. But as for unethical companies, they might have used the right SEO tactics but those were not enough to beat the good web hosting company.
So the next thing they do to is to use the good company name to ruin its reputation. How is this done? The employees of the unethical company would post questions regarding the good web hosting company. They act like they are employees of the good web hosting company and then ask questions all over the web. Questions like “My Server crashed. What is wrong with it?” “My clients complain that I have a slow server. Can anyone help?” are asked by these employees.
The search bots will then identify the name of the hosting company on the websites with such questions and include these websites as a part of the search results of the web hosting company. Is this the answer to the question, “how do hosting companies trick you?” I am afraid not.
It is a well-known fact today that consumers are smart enough to research on a company profile on the web before availing of their products and services. In this case, a consumer would want to know the reputation of the hosting company before getting their website hosted by the company. People who would look for company profiles on the web would search the company name on the search engine. And soon, they will be reading the questions that the employees of the unethical company posted on the web. If you were a consumer and you read such questions regarding the company, what would you feel? Of course you will doubt the reputation of the good company. This leads to the loss of sales for the good company.
On the other hand, the unethical company does not have any negative feedback on the web, so the only things that the consumers will read about the company are the good things. This will end to the increase of sales for their company.
And to make matters worse, even if the good company could request the deletion of the questions from the websites, the search engine would still display it on the results, so the reputation of the good company is stained forever.
This is the answer to the question “how do web hosting companies trick you?” And now that you are aware of it, make sure to enlighten other people. If people asks you the question “how do web hosting companies trick you?” make sure you tell them this story.